/ seo

Black Friday / CyberMonday SEO Volatility

[Nov 24th]
Black Friday is here. See how the e-commerce and affiliate sites are jockeying in SERP rankings and marketshare. In case you missed it, check part I of this story covering deeper analysis.

Black Friday Share-of-Voice Trend

Nov 1 2017Nov 16 2017Nov 23 2017

Take notice that the big 3 (Amazon, Walmart, Target) are not ranked in the top 5 positions during the 3 time periods. It's dominated by affiliates and news sites.

Cybermonday Share-of-Voice Trend

Nov 1st 2017Nov 16 2017Nov 23 2017

BestBuy seems to be the winner here maintaining top 5 position during all 3 time periods. Amazon and Walmart trade up and down.

[Nov 16th]
BGR Media
Never heard of this site till now. They are cleary optimized for BF. It's interesting that they rank so well for CM and not so well for BF.

Related: Early Black Friday / CyberMonday SEO Results