Black Friday is here. See how the e-commerce and affiliate sites are jockeying in SERP rankings and marketshare. In case you missed it, check part I of this story covering deeper analysis.
Black Friday Share-of-Voice Trend
|Nov 1 2017||Nov 16 2017||Nov 23 2017|
Take notice that the big 3 (Amazon, Walmart, Target) are not ranked in the top 5 positions during the 3 time periods. It's dominated by affiliates and news sites.
Cybermonday Share-of-Voice Trend
|Nov 1st 2017||Nov 16 2017||Nov 23 2017|
BestBuy seems to be the winner here maintaining top 5 position during all 3 time periods. Amazon and Walmart trade up and down.
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